Mumbai-based SAPL Group, the parent company of the world’s first organic dog food brand TailBlaze, has raised an undisclosed amount in a pre-Series A round. funds round in the first quarter of 2024, valuing the company at $7.25 billion.
The parent company is reportedly already in talks with VCs and Family Offices in India and the US to raise a larger Series A round of around $2 million on the back of significant revenue growth and the commencement of operations in 7 more countries including the US, UK, Georgia, Armenia, Australia, UAE and Canada.
Brands in the SAPL Group portfolio
SAPL Group, which already owns pet brands such as TailBlaze, Groom Vroom and Pawssentials, has also acquired a few more global brands as part of its massive expansion plan for fiscal year 2024-25.
The global pet industry has been growing steadily thanks to multiple defining trends. The most prominent is the demographic shift in younger generations, particularly millennials and Gen Z, who are increasingly adopting pets, delaying the arrival of children, and becoming pet parents.
Rising disposable incomes and pet-friendly policies are also driving growth in the pet industry.
China will have twice as many pets as small children
A recent study by Goldman Sachs It was also suggested that India’s neighbour China will have almost twice as many pets as small children by 2030. The urban pet population will exceed 70 million in the land of the Dragon, the study said, citing data from the National Bureau of Statistics.
SAPL Group is focused on taking advantage of this changing global landscape by creating and acquiring more brands in the near future that build on a few key differentiators and solve prominent problems for the children of tomorrow – pets.
The group is also in talks with some world-famous sportspeople and pet owners to come on board as celebrity investors as part of its massive expansion plan in India.
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