Vahdam India, a wellness brand known for its premium teas and spices, has announced the appointment of Akanksha Srivastava Byrnes as Senior Vice President, Marketing.
Byrnes will be based in New York, USA, where he will play a key role in the company’s next phase of expansion.
His responsibilities will include leading brand development efforts, designing global marketing strategies and leading growth initiatives.
Byrnes’ career path
Prior to joining Vahdam India, Byrnes has accumulated over 12 years of experience in global and regional marketing roles within the consumer packaged goods (CPG) sector.
Her career includes significant stints at renowned companies such as MARS, PIM Brands and Godiva Chocolates, where she focused on innovation, brand activation and performance. Her experience in these roles has provided her with the expertise to navigate the complexities of global marketing landscapes.
Comments from the leaders
Bala Sarda, Founder and CEO, Vahdam India, said, “As Vahdam India continues to strengthen its position in the global market, Akanksha’s experience in the US and international markets will be invaluable. She has a proven track record of working with global teams that can adapt to the changing marketing landscape. Akanksha’s leadership will help us connect with consumers and further enhance our brand relevance.”
“I am honoured to join Vahdam India at this pivotal time in the thriving global wellness market. Our exceptional product portfolio and customer loyalty across the globe provide a strong foundation for growth. I am excited to collaborate with Bala and the talented team to not only expand our reach but also innovate and excel in delivering wellness solutions,” said Byrnes.
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