MLR aims to foster a culture of fitness and community through this collaborationencouraging fans across the United States to engage during the offseason with their favorite team and athletes from across the league. This initiative will not only improve physical fitness, but will also create camaraderie among fans, fostering a stronger connection to the sport.
“We are delighted to partner with Stepathlon to promote health and welfare “In the rugby community,” said MLR CEO Nic Benson, “staying fit and active is crucial for our players, and we are excited to work with Stepathlon to inspire our fans to live a healthier lifestyle.”
He association The collaboration between MLR and Stepathlon represents a new era of collaboration between sports marketing and wellness companies, with the goal of generating a positive impact on the health and well-being of athletes and fans alike.
Ravi Krishnan, Founder and CEO of Stepathlon, said, “Having attended MLR games this season, I’ve been impressed by the passion of the fans. We want to make sure this passion continues to thrive during the offseason. We also know that healthier fans are happier fans, so our goal is to give back to those who support their teams so enthusiastically throughout the season. Stepathlon’s goal is to help fans stay connected to their favorite teams and players, as well as each other, regardless of whether games are being played or not.”
Stepathlon raised an undisclosed amount of funding in 2020 from nine investors across India, Australia, the US, the UK and Canada, including Josh Liberman, who runs one of Australia’s most prestigious family offices, and Mark Adams, Senior Vice President of IMG Golf Asia.
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The Major League Baseball (MLB), North America’s premier rugby league, is set to enter its seventh season with 13 teams, including 12 from the United States and one from Canada.
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