Indian e-commerce enabling platform rocket today announced the launch of Engage 360, which it claims to be the world’s first data-driven marketing automation platform.
According to Shiprocket, the platform aims to empower over 1.5 lakh merchants across India with advanced marketing intelligence and automation, helping them drive growth, increase customer loyalty and optimize marketing spend.
The launch is in line with Shiprocket’s mission to enable business growth for MSMEs by providing them with the right technology stack solution, the company said.
Engage 360 Features
It includes features such as anonymous user identification, which allows companies to personalize their marketing efforts while maintaining user privacy.
AI-powered smart segments enable accurate segmentation based on customer behavior, and RTO prediction helps optimize delivery strategies to reduce costs.
For example, Shiprocket Engage 360’s RTO suite, powered by WhatsApp, can reduce RTO rates by up to 40%, and merchants using it have reported a 10x return on investment.
Additionally, the platform’s omnichannel capabilities, including WhatsApp, SMS, email and RCS, allow businesses to reach customers on their preferred platforms, ensuring a consistent and seamless experience.
CEO highlights continued growth of e-commerce industry
“With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling ecommerce merchants to not just survive, but thrive in the digital age by delivering personalized customer experiences at scale by leveraging the power of data-driven marketing. Shiprocket Engage360 is not just a platform; it’s a game-changer that leverages data to drive real results,” said Saahil Goel, President and CEO of Shiprocket.
“The Indian e-commerce sector is poised to become a $300 billion industry by 2030, and marketing automation will play a major role in driving this growth. By combining advanced data analytics with comprehensive marketing tools, we help merchants compete in today’s fast-paced landscape. Our commitment to ensuring that all merchants, regardless of size, can achieve sustainable growth and unparalleled success remains as strong as ever,” Goel added.
“With Shiprocket Engage 360, we are redefining the future of ecommerce marketing,” said Praful Poddar, Chief Product Officer at Shiprocket.
“By harnessing the power of data and automation, we are empowering merchants to make informed decisions, deliver personalized experiences, and ultimately achieve greater success. In today’s digital landscape, data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth.”
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