Radico Khaitan recently launched two more single malt whiskies under the name Rampur Jugalbandi series no.5 and no.6 And the latest award highlights the company’s ability to combine India’s rich cultural heritage with cutting-edge innovation. Sangam World single malt whisky received the Innovation Award at the Just Drinks Excellence Awards 2024, while the Rampur Jugalbandi Series bagged the Product Launches Award.
Radico Khaitan spirits have won award after award, thanks to the innovative approach that the company has taken in the premium spirits segment. Sangam World Malt Whisky is a distinctive product that combines classic Western whisky making techniques with the nuanced traditions of the East.
This blend celebrates the art of whisky creation, as well as weaving fascinating stories of cultural integration. Sangam World Malt Whisky offers a rich and balanced flavour profile that has captivated discerning consumers around the world. Its unique fusion of tropical fruit notes, spices and subtle peat nuances has been gaining popularity across the globe.
Radico Khaitan has said that its Rampur Jugalbandi series is a concept inspired by Indian classical music and the combination shows the company’s commitment to merging tradition with innovation. Both the Sangam and Rampur Jugalbandi series are priced at a premium and are enjoyed by overseas consumers.
Commenting on the latest awards, CEO Abhishek Khaitan said, “India’s rich heritage has an undeniable appeal and through our spirits, we aim to bring that essence to a global audience. The success of Sangam World single malt whisky and the Rampur Jugalbandi range, both in the hearts of consumers and through prestigious accolades such as the Just Drinks Excellence Awards, is a testament to the exceptional quality and innovation that define our brands. Winning these two awards is not only a great honour for Radico Khaitan but also a proud moment for India. Our products, crafted with utmost precision at the Rampur Distillery, represent the perfect fusion of tradition and modernity. We are immensely proud to see them celebrated on the global stage.”
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