Last month, the AI startup launched a publisher program with an initial group of partners including TIME, Der Spiegel and Fortune, in which it plans to share revenue from interactions in which a publisher’s content is referenced.
Since ChatGPT was first launched in November 2022, major search engines have been trying to integrate AI into web search, and analysts have seen AI-assisted search as a threat to Google’s dominant position in the industry since the AI boom began.
Microsoft adopted OpenAI technology for its Bing search engine through its seed investment, while Google launched AI-powered abstracts to the general public at its developer conference in May.
In April, Perplexity AI raised $62.7 million from existing investors, including Nvidia, and new investors including Garry Tan, CEO of Y Combinator, and Brad Gerstner, founder and CEO of Altimeter Capital.
The fundraising round valued the company at more than $1 billion, doubling its valuation from three months earlier.
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