Spiritual service providers Iskcon and Hari Bol are now available on ONDC.
Wavemaker Partners-backed Vama.app, which is bringing ONDC on board as both a buyer and seller platform, plans to expand its reach by offering its services to a wider audience via the network.
According to the co-founder Manu JainThe New Delhi-based startup currently has 400,000 monthly users and hopes to double that number with ONDC.
“ONDC has a reach of over 3,000 apps where Vama services can be sold,” Jain told ET in an interaction. “The launch will be done in a phased manner… We will launch a few apps first and then move on to other apps,” he said.
Founded in 2020, Vama.app has partnered with over 250 temples and has a network of over 300 astrologers on the platform.
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Spiritual and religious apps and offerings have been increasingly attracting interest from consumers and investors of late. On July 7, ET reported that a post-pandemic surge in online engagement and rising interest in spiritual practices have revived the fortunes of apps offering spiritual and devotional services. T Koshy, managing director and CEO of ONDC, said the network aims to become “a one-stop shop where users can avail services for everyday needs, from commerce to spiritual.”
On Monday, ET reported that ONDC registered 12 million orders in July Daily orders peaked at 430,000, of which 4.4 million were in the mobility sector, according to people familiar with the matter.
The network now has around 630,000 sellers and service providers in 600 cities and delivers to 1,200 cities across the country.
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