Dating apps like Tinder, Bumble and Hinge are using AI to combat “dating app fatigue” among Gen Z. (Image: Canva)
In an attempt to rejuvenate the Online dating experience, popular platforms such as Tinder, Hinge, Bumbleand Grindr are turning to artificial intelligence (IA). This move is aimed at addressing “dating app fatigue,” a growing problem among Gen Z users who feel exhausted by endless swiping and messaging without meaningful connections.
Chatbots and artificial intelligence tools are being developed or tested to act as “virtual companions,” offering personalized advice and helping users navigate the complexities of online dating. The idea is to make the dating process simpler, more engaging, and ultimately more successful.
AI as a virtual companion
AJ Balance, Grindr’s chief product officer, compared these AI tools to a friend at a bar who helps you approach someone you’re interested in — except in this case it happens in the digital world. These AI-powered assistants will help users craft better opening lines, create more appealing profiles, and even provide feedback on flirting techniques. The goal is to win back users who have become disillusioned with online dating by making the process more interactive and tailored to their needs.
“The idea of a partner talking to another person’s partner, perhaps to see what it would be like to date or to find common areas of interest, is something worth exploring,” Balance said. This highlights how AI could potentially take a more active role in helping users find compatible matches.
Tinder and Bumble adopt artificial intelligence for profile creation
Tinder and Bumble are also exploring the potential of AI to improve the dating experience. Tinder is testing an AI-powered profile creation tool designed to help users choose their best photos, reducing the stress of selecting the perfect image. This tool is currently in a limited rollout, with plans to expand it next year. Bumble is working on a similar feature to help users present their best selves online.
Meanwhile, Hinge is developing an AI chatbot that will provide feedback on users’ responses to profile requests, with the ultimate goal of making users feel like they have a personal matchmaker within the app.
As AI continues to evolve, these platforms hope to win back those who felt disappointed and make the search for love a little less overwhelming.
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