D2C children’s underwear brand Plan B has raised an undisclosed amount in a funds funding round from JITO Incubation and Innovation Foundation (JIIF), a community-based angel investor network, along with HNIs and Ah! Ventures.
Purpose of fundraising
Plan B will use the capital raised to boost its market presence and expand its product portfolio, with a focus on marketing, talent recruitment and acceleration of product development.
Furthermore, JIIF will provide mentoring and strategic guidance to boost the company’s growth.
Who are the founders?
Founded by Sneha Raisoni and Vaidehi Shah, both chartered accountants and former investment bankers, Plan B has carved out a niche in the market by offering comfortable, functional and high-quality underwear for children.
As first-generation entrepreneurs, the founders built the company from scratch with no prior textile experience or initial financial backing. Plan B products have raised the bar for everyday essentials for children ages 6 months to 16 years.
The founder highlights the company’s mission
“Our mission at Plan B is to make every day comfortable and enjoyable for kids. From the beginning, we have prioritized quality, design and fit. Our goal is to continue combining fun with functionality and handcrafted garments that align with our philosophy of ‘easy to wear, easy to care for.’ This funding is a timely boost that will help us maintain our momentum and be discovered by more parents,” said Sneha Raisoni, Co-Founder of Plan B.
Rajat Mehta, President, JITO Incubation and Innovation Foundation (JIIF), said, “Plan B is redefining the children’s innerwear market by emphasising quality and exceeding the expectations of both parents and children. This approach sets them apart in the D2C space. Their understanding that comfortable clothing enhances a child’s well-being gives us the confidence that investing in a brand dedicated to catering to the needs of children is a smart choice. We are proud to invest in a brand that has an unmatched position in the market.”
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