“To grow your business, you need to digitize it. If you don’t, you’re not going to have that success.” business growth “Value,” Adrian Hia, general manager for Kaspersky’s APAC region, told PTI.
At the same time, the digitalization of companies increases the attack surface, opening avenues for risks such as sophisticated cyberattacks.
If Indian companies are aiming for 20 per cent growth, they also need to increase their cybersecurity budget by 20 per cent to prepare against such attacks, Hia said.
He also said that organizations need to maintain their systems and data as they move toward digital transformation.
In India, malware attacks rose 11 percent to 13,44,566 in 2024 from 12,13,528 a year ago, according to a SonicWall report earlier this month.
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Cybersecurity firm Kaspersky has noted that the number of targeted or brute-force attacks is on the rise in India. By 2023, one in three cyber incidents was due to ransomware. According to Hia, the cause of these attacks is the amount of data exposed on the internet, which has increased almost tenfold, whether through applications or web server data.
“The proliferation of smartphones, with everyone owning two, has led to data on 3 billion smartphones being hacked in India, so the attack surface has increased,” he added.
However, organizations are forced to adopt next-generation technologies to remain part of the race for modernization and business growth.
Hia sees artificial intelligence as a “double-edged sword.”
Business enablers have incorporated modern technologies, including AI, to make their businesses more profitable even in the face of the persistent threat of data exposure.
In view of the rapid adoption of technology and the potential risks, the Indian government is also making efforts in this direction.
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