Bvlgari Bvlgari Mangalsutra Pendant Necklace. (Photos courtesy of Bvlgari)
Before the festivities and wedding season, the Italian luxury house Bulgari It launched a special edition of the mangalsutra. It is called the “Bvlgari Bvlgari Mangalsutra Sautoir Necklace” and is priced at a whopping ₹13,60,000. Yes, you heard right!
Describing the details of the mangalsutra, the brand stated, “The Bvlgari Mangalsutra Sautoir necklace is a timeless symbol of eternal bonds and a bold statement for the modern Indian woman.” The circular elements of its iconic rose gold design are inspired by engravings found on ancient Roman coins, with black onyx inserts illuminated by pavé diamonds, the brand explained. “The refined black onyx beads pay homage to local traditions, expertly combining heritage with creativity and craftsmanship. Reflecting the dynamic and versatile spirit of the collection, the necklace can be styled in a variety of ways, showcasing Bvlgari’s bold and timeless innovation,” it further stated. The mangalsutra is crafted from 18-carat rose gold.
Bvlgari ventured into jeweler’s In 2021, Bvlgari launched its mangalsutra necklace, specific to Indian culture. Since then, it has been worn by celebrities such as Priyanka Chopra (also the brand’s global ambassador), Sonali Bendre, Madhuri Dixit, Richa Chadha and Yami Gautam.
Previously, it had also launched the B.zero1 Kada bracelet, as an exclusive edition for India, and represented ‘Modern India’.
In a press release, Jean-Christophe Babin, CEO of Bvlgari, said: “We are delighted to present this second exclusive creation, which celebrates both the timeless charm of Bvlgari and the dynamic spirit of contemporary Indian women. We take great pleasure in serving our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”
Disclaimer
The information contained in this post is for general information purposes only. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.
We respect the intellectual property rights of content creators. If you are the owner of any material featured on our website and have concerns about its use, please contact us. We are committed to addressing any copyright issues promptly and will remove any material within 2 days of receiving a request from the rightful owner.