“There is brands who are doing much better in fast commerce than on Amazon, Flipkartor any other traditional e-commerce channel. I think it’s a great time for fast commerce,” Gupta said, noting that things are evolving and fast commerce is here to stay.
New-age brands have expanded at a faster pace than expected, driven by the fast commerce channel. ET had earlier reported that the ultra-fast delivery segment has significantly boosted certain categories and SKUs on platforms, such as Blinkit, Zepto and Instant Store.
“People like us were born in marketplaces. Now, there are brands that are built on the foundation of fast commerce,” said Gupta at Razorpay D2C and the Retail Summit held in New Delhi.
On August 7, ET reported that the Rapid growth in fast-paced commerce and strong demand for emerging D2C brands On platforms like Blinkit, Zepto and Instamart, it is driving transactions between early and mid-stage brands.
Recognising the growing market for fast commerce, Walmart-owned Flipkart has also entered the segment with its service called ‘Minutes’.
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On April 18, ET reported that the niche D2C companies in segments such as fast-moving consumer goodsBeauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on quick commerce sales, in addition to shelling out money for advertising and in-app discounts. According to Gupta, brands will emerge from niches, and some niches will morph into household brands.
“D2C brands have only just begun to emerge in India, which represents a significant growth opportunity for everyone,” he said.
According to Datum Intelligence, India’s fast-trade market is expected to grow by about 35% to nearly $7 billion in gross merchandise value (GMV) by 2025, from about $5 billion currently.
Fast-trading platforms are also increasingly operating as horizontal online marketplaces, offering a broader assortment at the start of the holiday season.
Flipkart, Amazon India and others are in the midst of preparations for the upcoming festive season and fast-growing commerce companies are gearing up for an action-packed Diwali this year, aiming to grab a larger market share.
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