BIBAan Indian womenswear brand, has roped in Bollywood fashion sensation Kriti Sanon as its brand ambassador.
The company said that this partnership brings a new approach to its commitment to honouring Indian heritage while introducing contemporary and modern designs. Through this collaboration, BIBA continues to pay homage to India’s rich cultural roots.
BIBA Offers
BIBA offers a wide range of styles to suit every woman’s tastes and preferences.
The company claims to have a dedicated team of craftsmen and designers who meticulously create visually stunning, comfortable and long-lasting garments.
The film advertisement with Kriti Sanon
With the campaign titled “There’s Something BIBA About Her”, the cinematic ad which has been conceptualized and executed by Enormous Brands, beautifully encapsulates the spirit of BIBA, where traditions meet modernity in every outfit.
The film, starring Kriti, takes viewers on a journey through vibrant colours, intricate designs and luxurious fabrics, with each piece telling the story of India’s rich cultural tapestry. Kriti’s effortless style and charm bring the collection to life, illustrating how BIBA’s designs blend tradition with modern elegance, making it an ideal choice for festive and special occasions.
Comments from the leaders
“We are happy and excited to have Kriti Sanon as a part of the BIBA family. Kriti is the epitome of the modern Indian woman – confident, stylish and deeply connected to her roots, which aligns perfectly with the BIBA ethos. Her journey from a talented actress to a much-loved household brand reflects the evolution of our brand over the years. This association is not just about endorsing a collection; it is about celebrating the spirit of every BIBA woman and girl who embraces tradition while confidently moving into the future,” said Siddharath Bindra, Managing Director, BIBA Fashion.
What did Kriti Sanon say?
“I am thrilled to be a part of the BIBA family and launch the stunning Festive collection. Biba is a brand that celebrates Indian heritage and empowers women through fashion. It is a brand that truly understands the modern Indian woman and her evolving style, and offers something stylish for every occasion and age group,” said Kriti Sanon.
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