Nykaa, a fashion and beauty retailer, has appointed Sukhleen Aneja as Senior Vice President and Business Head of Kay Beauty, a celebrity beauty brand launched in collaboration with Bollywood actress Katrina Kaif.
Focus on international growth
Sukhleen Aneja’s primary responsibility will be to drive the growth of Kay Beauty, both in India and internationally. Kay Beauty has seen significant success since its launch in 2019, with annual sales exceeding Rs 150 crore.
The brand is available through multiple channels including Nykaa’s own stores and more than 450 retail outlets across the country.
Aneja’s leadership will focus on further expanding this reach, especially in the international market, with the growing demand for Indian beauty products.
Nyveda and other responsibilities
In addition to overseeing Kay Beauty, Aneja will also be responsible for Nyveda, Nykaa’s Ayurveda-inspired beauty brand, which has a wide appeal both in India and abroad. Nyveda combines traditional Ayurvedic knowledge with modern beauty practices.
Additionally, Aneja will provide strategic guidance to some of Nykaa’s newest brands in the wellness and personal care categories, helping them grow and succeed in a highly competitive market.
Extensive experience in the industry
With over two decades of sales and marketing experience at organisations including Unilever, L’Oreal and Reckitt Benckiser, she was most recently Executive Brand Director at Good Glamm.
Throughout her career, Sukhleen has demonstrated exceptional skills in scaling brands by creating strategic roadmaps, leading innovation, transforming businesses and building agile organizations, which set her up for success at Nykaa for Kay Beauty and Nyveda.
Comments from the leaders
Adwaita Nayar, Nykaa CEO, Nykaa Fashion and Head of Private Labels, said, “We are delighted to welcome Sukhleen Aneja to the Nykaa family to lead the Kay Beauty and Nyveda businesses. Sukhleen’s extensive experience in building customer-centric brands will be invaluable as we scale our ambition across both brands. For Kay Beauty specifically, her strategic vision coupled with Katrina’s mindset and marketing prowess will enable the Rs 150 crore brand to reach the next level both domestically and internationally.”
Sukhleen Aneja, Senior Vice President and Chief Business Officer, Kay Beauty, added, “I am thrilled to join Nykaa and look forward to driving growth and innovation across Kay Beauty and Nyveda. Beauty remains under-penetrated in India, and that is where the opportunity lies to build strong, powerful consumer-first brands.”
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