California-based tech giant Apple is set to fully transition its iPhone lineup to organic light-emitting diode (OLED) displays by 2025, marking a significant shift from its reliance on liquid crystal displays (LCDs), Japanese newspaper Nikkei reported.
According to a report by the Nikkei newspaper, citing anonymous sources, Apple’s complete migration to OLED displays This will have significant implications for its current suppliers. In particular, Japanese companies Sharp Corp and Japan Display, which have been key suppliers of LCD screens for Apple devices, are expected to no longer be part of the company’s supply chain for its mobile phones. The report states that these companies will no longer play a role in the production of screens for Apple’s iPhones, as they are not involved in the mass production of OLED displays for smartphones.
In preparation for this change, Apple has reportedly started placing orders for OLED panels for its upcoming iPhone SE model, the report added. These orders have been placed with BOE Technology from China and South Korea’s LG Display, signaling a broader diversification of its display technology supplier base.
The move reportedly represents a substantial shift from a decade ago, when Sharp and Japan Display had a combined 70 percent share of the iPhone display market. In recent years, their contributions have been limited to providing LCD screens for the iPhone. iPhone SE, As Apple has been progressively integrating OLED technology into its premium models, starting with the iPhone X in 2017.
Apple’s embrace of OLED technology has extended beyond iPhones, as the company introduced OLED displays in its latest iPad Pro models, launched in May of this year. This expansion to other product lines suggests a broader commitment to OLED displays across all of its devices.
This strategic move underscores the industry’s growing preference for OLED Technologywhich stands out for offering richer colors and sharper contrasts, making it ideal for high-definition video content.
(With contributions from Reuters)
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Published: 03 Sep 2024, 23:02 IST
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