Knead: Eau De Pretzel. (Photo: Instagram/auntieannespretzels)
What would be that one food that could be the flavor note of your signature fragrance? For pretzel lovers, Aunt Anne‘s has a big surprise. The American The pretzel brand will launch Knead: Eau De Pretzel on August 14. In a statement, the brand said, “We bottled the scent of Auntie Anne’s.”
It also said: “Introducing Knead: Eau De Pretzel. A perfume With the warm, buttery, slightly sweet aroma of handmade hot chocolate. pretzelsThis tempting aroma should come with a warning that it will smell good enough to eat.
A quick Google search revealed Reddit threads with people asking for pretzel scent. One post from 3 years ago read: “I was inspired by the potato chip post! I’m looking for a scent that smells like Auntie Anne’s or a similar soft pretzel shop found in a mall. Soft baked dough, chunks of salt, a bit of sweetness (maybe from almond pretzels which are my favorite), warm oil. I saw a post from a few years ago and some recommendations here and there but thought maybe some new fragrances had popped up! I’m not looking for pretzel like a note mixed with others. Just pure!”
To which one Reddit user wrote: “Saving this, I’d love to find something like that too! While it’s not a pretzel, the closest scent I can think of that emulates that “baked goodness wafting from upstairs to across the mall” quality is Nui Cobalt’s Roguery. (“Kouign Amann: A light, elegant puff pastry that takes the simplicity of sugar and butter rolls to the ultimate level of sophistication.”) It’s a bit sweeter than a pretzel bun, but it has that indescribable buttery quality that I find mall pretzels have.”
Well, it seems like it’s a dream come true for many. Social media users couldn’t keep calm. One follower on Instagram wrote: “Consider this my new white clothes spray.” Another commented: “I’ve never kneaded anything so much!” (sic).
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