MiClient, a Gurugram-based AI-powered B2B sales enablement platform, has raised Rs 3.9 crore in seed investment funds round.
The funding round was led by Indian Angel Network (IAN) Group, with participation from Anicut, GSF, RTAF and Keiretsu.
Vikas Kuthiala and Pratik Mathurkar of IAN led the round.
What does MiClient do?
Founded in 2018 by Swati Sharma, MiClient offers an easy-to-use configure, quote and pricing (CPQ) platform designed to speed up deal closing and streamline sales processes. The startup is targeting small and medium-sized businesses (SMEs), particularly in the manufacturing sector.
“We are deeply committed to providing SMEs and MSMEs with the right digital tools to better perform their sales. This new funding will enable us to grow our team, address more relevant SME and MSME issues and strengthen our market presence,” Sharma said.
Purpose of fundraising
The startup will use the capital raised to build a stronger team and expand its market presence to more geographies in India.
“We welcome exceptional sales talent to join us on our journey to build India’s best deal closing platform,” Sharma added.
Prior to this round, MiClient had raised funding in a seed round in October 2023 from 100X.VC.
“MiClient’s innovative approach and focus on small and medium-sized businesses, especially in the manufacturing sector, combined with its impressive growth, made this an easy investment decision. We believe in their vision and are excited to support their journey,” said Padmaja Ruparel, Co-Founder, IAN Group.
Development of an AI-based model
In addition to expanding its market presence, MiClient is also focused on developing an AI-based model that aims to streamline the sales process by creating quotes and invoices in seconds.
The startup is expanding to more industrial hubs across India through a direct selling approach. It claims to have over 150 customers and over 1,500 users.
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