Swiggy, the leading food delivery service, has seen a prodigious rise in orders for vegetarian dishes over the past year, with six of the top ten most-ordered dishes on the platform being vegetarian, the company said in a report on Wednesday.
This includes dishes like Masala Dosa, Paneer Butter Masala, Pizza Margherita and Pav Bhaji, among others.
According to Swiggy’s order analysis between July 2023 and July 2024, Bangalore is not just India’s Silicon Valley but also the Veggie Valley as one in three vegetarian orders originates from the city. The most popular vegetarian dishes in the city were Masala Dosa, Paneer Biryani and Paneer Butter Masala.
Meanwhile, in Mumbai, Dal Khichdi, Margherita Pizza and Aamchi Mumbai’s signature Pav Bhaji reigned supreme. Hyderabad rounded out the top three, with dishes like Masala Dosa and Idli.
The report added that as many as 90 per cent of the breakfast orders recorded were vegetarian. Masala Dosa, Vada, Idli and Pongal topped the morning order charts. Masala Dosa, on the other hand, enjoyed nationwide popularity and emerged as a popular choice for breakfast, lunch and dinner.
Margherita pizza emerged as the most popular snack, closely followed by samosa and pav bhaji. On average, more than 60,000 orders for vegetarian salads are placed on Swiggy every week, the company said.
Swiggy had said, in a separate report earlier this month, that the online food delivery market is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach Rs 2.12 lakh crore, contributing 20 per cent to the overall food services market by 2030.
Online food delivery has been steadily increasing over the years, with penetration increasing from 8 per cent to 12 per cent between 2019 and 2023, representing a 2.8-fold growth, according to the “How India Eats” study by Bain & Company and Swiggy.
This growth is ahead of the larger food services market in India, which encompasses eating out and food delivery. The food services market is currently valued at Rs 5.5 lakh crore, and is poised to grow at 10-12 per cent annually over the next seven years, reaching Rs 9 lakh-10 lakh crore by 2030.
First published: July 31, 2024 | 17:48 IS
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